Most trade websites look fine but do very little. Visitors land, have a look, and leave without getting in touch. Here are the five things we build into every site to change that.
1. Real photography
Stock photos tell customers nothing. Real photos of your team, your vans and your finished jobs build trust before they ever pick up the phone.
2. A clear next step on every page
Every page should make it obvious how to get a quote or book a survey.
3. Proof
Google reviews, testimonials and case studies show you have done it before.
4. On-page SEO
So people searching for your trade in your area actually find you.
5. Fast and mobile-first
Most of your customers are on their phones. If the site is slow or awkward on mobile, they are gone.